University of Southern Punjab

Dr. Abdul Rauf Kashif

Brief Bio

Dr. Abdul Rauf Kashif is a Business Studies academic with over 16 years of experience in teaching, research, and academic leadership. He holds a Ph.D. in Finance from Iqra University, Islamabad. His research focuses on behavioral finance, corporate governance, sustainability, and digital finance, with 26 publications including over 15 Scopus-indexed articles (h-index: 8). Dr. Kashif has taught 30+ courses across undergraduate, graduate, and doctoral levels, mentored 20+ graduate theses, and supervised Ph.D. scholars. He has led NBEAc accreditation, OBE curriculum design, and served as QEC Representative and Finance SIG Head. A recipient of the Certificate of Research Excellence (2026), he aspires to advance research, teaching innovation, and institutional growth as an Associate Professor.

Education
Ph.D. Finance
Iqra University, Islamabad
2020
M.S. Finance
Iqra University, Islamabad
2013
M.B.E. Business Economics
Bahaud-Din-Zakariya University, Multan
2009
B.Com. Commerce
Bahaud-Din-Zakariya University, Multan
2007
Cost & Management Accounting
ICMA Pakistan
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Professional Experience
Senior Lecturer
University of Southern Punjab, Multan.
2019 – 2022
Lecturer
Barani Institute of Knowledge Administration and Technology
2016 – 2019
Lecturer
Scholars College, Multan
2009 – 2010
Visiting Lecturer
National University of Computer and Emerging Sciences (NUCES – FAST)
2017 – 2019
Visiting Lecturer
Allama Iqbal Open University, Islamabad (Main Campus)
2014 – 2018
Contractual Lecturer
Institute of Management and Information Technology (AIOU), Rawalpindi
2014 – 2018
Thesis Supervisor
Iqra University, Islamabad
2017 – 2019

Professional Associations

  • Member, Finance Special Interest Group (SIG) — Institute of Southern Punjab
  • QEC Representative and Disciplinary Committee Head
  • Certified DigiSkills Trainer (WordPress, Freelancing, Data Analytics & BI, QuickBooks)

Research Interests

Current Projects

  • Behavioral drivers of sustainable investment in emerging markets
  • Governance quality and stock return volatility in South Asia

Research Impact

  • Publications: 32
  • Scopus-Indexed Publications: 15+
  • h-index: 8
  • Supervised Theses: 24+ MS/MBA, 5 ongoing MS/Ph.D.
All Publications
Qadri, U. A., Ghani, M. B. A., Abbas, U., & Kashif, A. R. (2025). Digital technologies and social sustainability in the digital transformation age: a systematic analysis and research agenda.
2025
International Journal of Ethics and Systems, 41(1), 142-169.
Intizar, M. N., Shehzad, M. A., Khurram, H., Iftikhar, S., Khan, A., & Kashif, A. R. (2024). Integrating endogeneity in survey sampling using instrumental-variable calibration estimator.
2024
Heliyon, 10(13).
Razzaq, T., & Kashif, A. R. (2023). Impact of Organizational Drivers on Employee Green Behavior: A Study on the Sugar Industry of Pakistan.
2023
International Journal of Academic Research for Humanities, 3(3), 74-84.
Abbas, U., Farooq, M. I., Kashif, A. R., Hassan, S., & Scholar, S. M. P. (2021). Effect of Dividend Paying Behavior and Board Size and Board Composition on Firm’s Performance: Evidence From Pakistan.
2021
Academy of Accounting and Financial Studies Journal, 25(2), 1-17.
Atiq, N., Kashif, A. R., Shahid, U., & Qureshi, S. A. (2020). An Empirical Study of Factors Effecting Entrepreneurial Intention among Youth.
2020
International Journal of Business and Economic Affairs, 5(2), 77-84.
Atiq, N., Kashif, A. R., Shahid, U., & Qureshi, S. A. (2020). An Analytical Study of Impact of Socialization on New Employee Retention in 5 Star Hotels.
2020
International Journal of Business and Economic Affairs, 5(2), 77-84.
Baig, A. A., Riaz, M., & Kashif, A. R. (2015). Factors effecting frontline employees.
2015
The Business & Management Review, 6(1), 146.
Kashif, A. R., Akhtar, M., Sulehri, N. A., Ali, M., Shahzad, A., & Younus, B. (2021). Impacts of Internet Banking on Customer Satisfactions in Rawalpindi & Islamabad.
2021
Revista Geintec-Gestao Inovacao E-Tecnologias, 11(4), 4632-4646.
Kashif, A. R., Qadri, U. A., Tahir, A. H., & Naz, A. (2022). Factors Affecting Expected Return and Re-investment Intention of Stock Market Investors: A Comprehensive Study on Human Psychology during Investment Decisions.
2022
Pakistan Journal of Social Sciences, 42(2), 467-478.
Kashif, A. R., Shafiq, M., Tahir, A. H., Wahid, S., & Ahmed, S. (2020). Impact of On Job Training, Training Design and Training Delivery Style on Organizations Performance.
2020
Foundation University Journal of Business & Economics, 5(2), 40-51.
Kashif, A. R., & Siddiqui, M. A. (2019). Dynamics of Firm Specific Factors in Momentum Returns: Evidence from China India and Pakistan.
2019
Pakistan Journal of Social Sciences (PJSS), 39(3).
Kashif, A. R., Zafar, N., & Arzoo, F. (2016). Impact of agricultural credit and its nature on agricultural productivity: a study of agriculture sector of Pakistan.
2016
Journal of Environmental & Agricultural Sciences, 9, 59-68.
Kashif, R., Bibi, S., Farooq, M. I., & Shafique, A. (2021). Impact of Awareness of the Financing Choices on Firm Profitability (A Study on Banking Sector of Pakistan).
2021
International Journal of Scientific & Technology Research, 10(03).
Khan, N., Bilal, M., & Malik, I. R. (2020). Relationship of working capital to corporate performance and stock price: Evidence from the manufacturing sector of Pakistan.
2020
International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies, 11(13).
Khan, N., Bilal, M., Qureshi, S. A., Kashif, A. R., & Sajid, A. R. (2021). The Relationship Between Asian Stock Markets: A Co-Integration Approach.
2021
Journal of Contemporary Issues in Business and Government, 27(1).
Munir, R., Wahab, A., Perveen, M., Khan, A., Kashif, A. R., & Shehzad, M. A. (2022). Job resources and employee turnover: Examining the role of employee engagement and job demands.
2022
Journal of Public Value and Administrative Insight, 5(2), 330-355.
Qadri, U. A., abd Ghani, M. B., Bibi, S., Tahir, A. H., Farooq, M. I., & Kashif, A. R. (2021). The learning effect on organizational performance during a crisis: a serial mediation analysis with knowledge creation, storage and sharing.
2021
European Journal of Management and Business Economics.
Rafi, A., Arzu, F., Khan, W. A., ul Haq, I., & Kashif, A. R. (2013). HEXACO model of personality traits and considerations with respect to entrepreneurial performance.
2013
Asian Journal of Business Management, 5(3), 320-325.
Rasool, F., Hasan, A., Rafi, A., & Kashif, A. R. (2013). Workplace bullying and intention to leave: The moderating effect of the organizational commitment.
2013
Information management and business review, 5(4), 175-180.
Shafiq, M., Akhtar, A., Tahir, A. H., Akhtar, N., & Kashif, A. R. (2021). Efficiency and Effectiveness of Humanitarian Organizations’ logistics and Supply Chain Management: A Systematic Review.
2021
PalArch’s Journal of Archaeology of Egypt/Egyptology, 18(7), 811-855.
Shafique, A., Kashif, A. R., Haider, A., Zaheer, N., & Khan, S. (2021). Effect of Asset Utilisation and Corporate Growth on Financial Performance.
2021
Int. J. Innov. Creat. Chang, 15, 1104-1118.
Shahzad, A., Zulfiqar, B., Farooq, M. I., Bibi, S., Rauf, A. K., & Mehmood, T. (2020). Influence of Working Capital Management on Organization Performance: A Case of Manufacturing Industry of Pakistan.
2020
PalArch’s Journal of Archaeology of Egypt/Egyptology, 17(9), 8710-8719.
Shahzadi, I., Hameed, R. M., & Kashif, A. R. (2015). Individual motivational factors of optimistic knowledge sharing behavior among University academia.
2015
The Business & Management Review, 6(1), 134.
Ullah, I., Hameed, R. M., & Kashif, A. R. (2018). Ethical leadership impacts intellectual capital facets paving way to foster innovative performance: a Pakistani software houses perspective.
2018
Journal of Managerial Sciences, 1(3), 231-262.
Ullah, I., Mirza, B., Kashif, A. R., & Abbas, F. (2019). Examination of knowledge management and market orientation, innovation and organizational performance: Insights from telecom sector of Pakistan.
2019
Knowledge Management & E-Learning: An International Journal, 11(4), 522-551.
Malik, M. S. H., Ahmad, M. K. R. D. B., & Salam, M. M. (n.d.). Performance under Stress: City Police, Pakistan (A Case in Point for Study and Analysis).

Teaching & Supervision

Courses Taught (30+):
Financial Management | Corporate Finance | Behavioral Finance | Banking & Finance | Portfolio Management | Public Finance | Research Methods | Risk Management | Financial Accounting | Econometrics | Managerial Economics | Macro/Microeconomics

Supervision:

  • D. Scholars: 4 (ongoing)
  • MS/MBA Theses: 240+ completed, 09 ongoing in different universities (USP, AIOU, Iqra university, Arid Agriculture University)
  • Business Plan Supervision: 60+ (Com, AIOU and USP Multan)

Teaching Philosophy

Bridging theoretical finance with real-world decision-making through student-centered, data-driven, and OBE-aligned pedagogical approaches.

Awards & Recognition

  • Certificate of Research Excellence — University of Southern Punjab, Multan (2026)
  • Islamic Banking Branch Operations — National Institute of Banking & Finance (2022)

Selected Workshops & Seminars

  • 1st International Research Conference on Business and Management – IRCBM 2026
  • 2nd International Conference on Green Agriculture (Ghazi University, Feb 2026)
  • Startup Sparks: Igniting the Entrepreneurial Mindset (USP Multan, 2025)
  • E-Volution: Navigation the Digital Media Shift (USP Multan, 2025)
  • OBE Training (2-day, ISP Multan, 2022)
  • Data Analysis Using PLS-SEM (ISP Multan, 2019)
  • How to improve academic writing skills (ISP Multan, 2019)

Collaboration

Open to international collaborations in behavioral finance, ESG research, econometric modeling, and curriculum innovation.

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