Sadam Rasool

Brief Bio

Sadam Rasool is a dedicated Lecturer in Marketing with a strong foundation in teaching, academic development, and industry-oriented learning. His expertise lies in marketing, digital marketing, leadership, and organizational behaviour. He has gained practical industry exposure through his role as a Management Trainee Officer (Marketing) at Mehmood Group, along with experience in social media marketing, strategic planning, and content development.

He is passionate about integrating modern digital tools and marketing trends into his teaching, enabling students to connect theoretical knowledge with real-world business practices. Known for his effective communication and student-centered approach, he is committed to delivering quality education while fostering creativity, critical thinking, and professional growth among learners.

Education
MBA/MS Marketing	Bahauddin Zakariya University, Multan	2014 – 2018
B. Com	Bahauddin Zakria University, Multan	2012 – 2014

Professional Experience
Lecturer	University of Southern Punjab	Oct 2023 – Present
Lecturer	University College of Management & Sciences	Nov 2021 – Nov 2022
Social Media Manager	UCMS	—
MTO Marketing	Mehmood Textile	—
Marketing Intern	Shamim & Company Pvt Ltd	—

Research Interests

Leadership and Organizational Behavior
Employee Motivation and Job Satisfaction
Digital Marketing and Consumer Behavior
Climate Change Impact on Marketing
Innovation and Knowledge Management

Current Research / Publications

Beyond the Stethoscope: Unpacking Leadership, Motivation, and Job Satisfaction among Nurses in Multan’s Hospitals (2026). (published)
Approaching the Firm’s Innovation Capability through Knowledge Management Lens (Published)
Climate Change Impact on Marketing

Selected Publication

- Beyond the Stethoscope: Unpacking Leadership, Motivation, and Job Satisfaction among Nurses in Multan’s Hospitals (2026).
  Co-author & Corresponding Author.
  Findings highlight the impact of leadership and motivation on employee satisfaction and organizational performance.
- Approaching the Firm’s Innovation Capability through Knowledge Management Lens (Published).

Title	Year	Published Link
Beyond the Stethoscope: Unpacking Leadership, Motivation, and Job Satisfaction among Nurses in Multan’s Hospitals.	2026	Click to View
Approaching the Firm’s Innovation Capability through Knowledge Management Lens (Published).	2023	Click to View

Teaching & Supervision

Courses:

Marketing
Business Ethics
Strategic Management
Principles of Management
Business Policy

Supervision:

Undergraduate Projects (BBA): Supervision of Final Year Projects in marketing and management domains.
Active guidance in case-based assignments and applied business projects and I co- supervised multiple research projects.

Teaching Philosophy

My teaching approach focuses on bridging theoretical knowledge with real-world business practices. I emphasize case-based learning, practical examples, and interactive discussions to enhance students’ critical thinking and decision-making skills. By integrating contemporary business scenarios and digital trends, I aim to develop industry-ready graduates equipped with analytical and problem-solving abilities.