University of Southern Punjab

Sonia Hassan

Brief Bio

Sonia Hassan is highly accomplished individual who has achieved a great deal in the field of finance and education. She completed her BBA (Hons) in Finance and MS in Finance from the University of Central Punjab (UCP) in Lahore. After completing her studies, she has  worked at Habib Bank and Faysal Bank, where she gained valuable experience in the finance industry and then decided to pursue a career in education and joined the Bahauddin Zakariya University (BZU) and the University of Southern Punjab (USP) as a lecturer.

In addition to her teaching responsibilities, she has also been involved in research. Her  dedication and hard work have earned a permanent position as a lecturer at USP.

Currently, she is pursuing PhD in Finance from BZU, which is a testament to her commitment to furthering knowledge and expertise in finance field. Her passion for finance and education is evident in all that she does and hopes to become an inspiration to my students and colleagues alike.

Education
PhD in Business Administration (Finance)
Bahauddin Zakariya University
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MS Business Administration (Finance)
University of Central Punjab, Lahore
2009 – 2011
BBA (Hons.)
University of Central Punjab, Lahore
2005 – 2009
Professional Experience
Lecturer
University of Southern Punjab, Multan.
2011 – Till now
Member Academic Council
Southern Business School, University of Southern Punjab
2014 – 2025
Supervised MS Theses
Southern Business School, University of Southern Punjab
2014 – Till now
Internship Supervisor
Southern Business School, University of Southern Punjab
2014 – Till now
Manager Academics
Southern Business School, University of Southern Punjab
2023 – Till now
Member Board of Faculty
Southern Business School, University of Southern Punjab
2018 – 2022
Cluster Head (Finance)
Southern Business School, University of Southern Punjab
2017 – 2023
Member Finance Committee
Southern Business School, University of Southern Punjab
2024 – Till now
Member Disciplinary Committee
Southern Business School, University of Southern Punjab
2024 – Till now
FYP Supervisor
Southern Business School, University of Southern Punjab
2023 – Till now

Research Interests

Research Impact

  1. Publications: 14
  2. h-index: 5
Title Year Published Link
Impact of fiscal and green fiscal indicators on climate and environmental variability: The moderating role of technological innovation. Environment, Development and Sustainability.
2025
The Mediating Role of Digital Competence in the Relationship between Customer Experience and Customer Satisfaction: Evidence from Banking Sector.
2024
Impact of Working Capital Management on Corporate Performance. A Study of Automobile, Chemical, Food, and Pharmaceutical Sector of Pakistan.
2024
Influence of spiritual leadership on green behavior: the mediating role of green HRM and the moderating role of individual green values.
2023
A study on consumer satisfaction using Islamic Fintech with the moderation effect of attitude toward behavior.
2023
Impact of firm performance and CEO compensation with moderating role of board characteristics and audit quality.
2023
Risk Management in Organizations: An Examination of Audit Committee Determinants and Consequences.
2023
Effect of dividend paying behavior and board size and board composition on firm’s performance: Evidence from Pakistan.
2021
The Contributing Factor of Dividend Imbursement Behavior: An Empirical Study on Textile Sector of Pakistan.
2019
Factors affecting internet banking usage: A case study of professional graduates of Pakistan.
2017
  • Haris, M., Hassan, S., Tiwari, A. K., & Yao, H. X. (2025). Impact of fiscal and green fiscal indicators on climate and environmental variability: The moderating role of technological innovation. Environment, Development and Sustainability. https://doi.org/10.1007/s10668-025-06181-9 (IF: 4.7, SCIE, Scopus).
  • Sultan, A., Hassan, S., & Zafar, R. (2024). The Mediating Role of Digital Competence in the

Relationship between Customer Experience and Customer Satisfaction: Evidence from Banking Sector. Contemporary Journal of Social Science Review, 2(04), 106-150. https://contemporaryjournal.com/index.php/14/article/view/137 (HEC-Y).

  • Hassan, S., Khan, G. F., Asif, M., & Farooq, M. (2024). Impact of Working Capital Management on Corporate Performance. A Study of Automobile, Chemical, Food, and Pharmaceutical Sector of Pakistan. Southern Journal of Social Sciences, 2(1), 17-32. https://doi.org/10.13140/RG.2.2.20888.81920

( HEC-Y).

  • Hassan, S., & Pasha, A. T. (2023). Influence of spiritual leadership on green behavior: the mediating role of green HRM and the moderating role of individual green values. Journal of Management and Research, 10(2), 56-89. https://ojs.umt.edu.pk/index.php/jmr (HEC-Y).
  • Pasha, A. T., Hassan, S., & Zafar, R. (2023). A study on consumer satisfaction using Islamic Fintech with the moderation effect of attitude toward behavior. Annals of Social Sciences and Perspective, 4(2), 307-320. http://assap.wum.edu.pk/index.php/ojs ( HEC-Y).
  • Khan, G. F., Hassan, S., & Qadeer, N. (2023). Impact of firm performance and CEO compensation with moderating role of board characteristics and audit quality. Annals of Social Sciences and Perspective, 4(1), 209-230. http://assap.wum.edu.pk/index.php/ojs (HEC-Y).
  • Abbas, G., Hassan, S., & Madi, A. (2023). Risk Management in Organizations: An Examination of Audit Committee Determinants and Consequences. Journal of Excellence in Management Sciences, 2(1), 1-16. https://doi.org/10.69565/jems.v2i1.103 (HEC-Y).
  • Abbas, U., Farooq, M. I., Kashif, A. R., Hassan, S., & Scholar, S. M. P. (2021). Effect of dividend paying behavior and board size and board composition on firm’s performance: Evidence from Pakistan. Academy of Accounting and Financial Studies Journal, 25(2), 1-17. https://www.abacademies.org/articles/effect-of-dividend-paying-behavior-and-board-size-and-board-composition-on-firms-performance-evidence-from-pakistan-10373.html (HEC-X).
  • Malik, M. S., & Afzal, S. H. N. (2021). Impact of Zakat Recipient On The Altruistic Motivation Of Zakat Payers. Global Journal of Management, Social Sciences and Humanities, 7(1), 1-29. https://www.researchgate.net/publication/372482696
  • Abbas, G., & Hassan, S. (2019). The Contributing Factor of Dividend Imbursement Behavior: An Empirical Study on Textile Sector of Pakistan. Kashmir Economic Review, 28(1), 53-73. https://ker.org.pk/index.php/ker/article/view/159 ( HEC-Y).
  • Hassan, S., & Awan, A. G. (2017). Factors affecting internet banking usage: A case study of professional graduates of Pakistan. Global Journal of Management, Social Sciences and Humanities, 3(2), 126-153.

https://www.researchgate.net/publication/319965282

  • Hassan, S., Faheem, M. F., & Rehman, A. (2017). Influence of social media marketing on fashion conscious customer’s inclinations, relationships and purchase intensions regarding clothing fashion trends among the universities’ students in Multan region. International Journal of Humanities and Social Sciences – IJHS 2 (2), 15-35. https://www.researchgate.net/publication/372482744
  • Naeem, S., Hassan, S., & Naeem, A. (2017). How corporate reputation and purchase intention affects brand page commitment and annoyance: a social media based research on Pakistani textile brands. International Journal of Humanities and Social Sciences – IJHS 2 (2), 15-35. https://www.researchgate.net/publication/372482733
  • Hassan, S., & Awan, A. G. (2017). Pragmatic evidence on impulsive buying: A case of shoe brand. Global Journal of Management, Social Sciences and Humanities, 5(2), 265-284. https://www.researchgate.net/publication/332858639

Teaching & Supervision

Courses:

Financial Accounting

Business Finance

Strategic Finance

Islamic Banking

Entrepreneurship

Supervision:

  • MS: 6  (completed), 1 (ongoing)
  • Internship : 22 (completed),  5 (ongoing)
  • FYP : 5 (completed), 2 (ongoing)

Teaching Philosophy

My teaching philosophy focuses on fostering an interactive, student-centered learning environment that connects theoretical knowledge with real-world financial applications while promoting critical thinking and professional growth.

Collaborations and Honors

  • – Participation in academic conferences and research activities at national level
  • – Recognized for academic and administrative contributions at the University of Southern Punjab

Awards & Recognition

  • Secured Second Position in Research Paper Presentation Competition
  • Best Researcher Award (2025)
  • HEC International Research Support Initiative Program (IRSIP) Scholarship
  • Review for the Journal of Financial Innovation (Springer Nature)
  • Review for the Journal of Current Psychology (Springer Nature)
  • Review for Book Publishing International

Collaboration

Open to national and international academic and research collaborations in finance, energy, fintech, and sustainable financial practices.