Prof. Dr. Sajjad Ahmad Paracha
Brief Bio
Prof. Dr. Sajjad Ahmad Paracha is a distinguished academician, researcher, and administrator with more than 40 years of teaching, research, and leadership experience in Mass Communication and Media Studies. Currently he is serving as Chairperson Department of Media and Communication Studies and Chairperson Department of Psychology, University of Southern Punjab, Multan, Pakistan. He has also served in key academic and administrative positions at The Islamia University of Bahawalpur, including Controller of Examinations and Chairman Department of Media Studies.
| Education | ||
|---|---|---|
|
PhD in Mass Communication |
University of the Punjab, Lahore |
2010 |
|
MPhil in Mass Communication |
University of the Punjab, Lahore |
2000 |
|
MA Journalism |
Gomal University, D.I. Khan |
1985 |
|
BSc |
University of Peshawar |
1982 |
| Professional Experience | ||
|---|---|---|
|
Professor |
Department of Media Studies, IUB |
2020 – 2021 |
|
Associate Professor |
Department of Media Studies, IUB |
2012 – 2020 |
|
Assistant Professor |
Department of Media Studies, IUB |
1994 – 2012 |
|
Lecturer |
Department of Mass Communication, IUB |
1988 – 1994 |
|
Lecturer |
Gomal University |
1986 – 1988 |
Professional associations
- Convener, PhD rules committee ,University of Southern Punjab, Multan
- Convener, HEC Mentorship Program, University of Southern Punjab, Multan
- Member Selection Board, Thall University Bhakkar
- Member, Panel of Examiners, Islamia University Bahawalpur(IUB)
- Member, Board of Studies (Mass Communication) IUB
- Member, Inter University Faculty Board, (IUFB) & Inter University Course Curriculum Committee (IUCCC), University of the Punjab, Lahore
Research Interests
- Media Policy
- Press Freedom
- Political Communication
- Social Media
- Development Communication
- Media Literacy
Research Impact:
- Publications: 50+
- h-index:5
| Title | Name of Journal | Volume, Page No. & Year |
|---|---|---|
|
The Digital Mysterium: Non-Knowledge, Algorithmic Opacity, and Power in Digital Cultures |
Pakistan Journal of Law, Analysis and Wisdom |
Wisdom Volume No. 4, Issue No. 11, November 2025 e-ISSN: 2959-0825, p-ISSN: 2959-0817
http://pjlaw.com.pk |
|
From Vision to Stagnation: Understanding Pakistan’s Education Crisis and the Path Forward (1947–2023) |
Pakistan Journal of Law, Analysis and Wisdom |
Volume No. 3, Issue No. 9, September 2024 e-ISSN: 2959-0825, p-ISSN: 2959-0817
http://pjlaw.com.pk |
|
Portrayal of Pakistan on Urdu Websites of BBC and VOA: A Framing and Audience Perception Analysis |
Journal of Xi‟an Shiyou University, Natural Science Edition ISSN: 1673-064X |
Volume 20 Issue 02 February 2024 Pp.993-997
X int |
|
Effects of Communication Campaigns of World Health Organization (WHO). A Case Study of Pakistan |
Journal of Islamic Countries Society of Statistical Sciences. Journal of ISOSS |
2022, Vol.8 (2), Pp. 65-80
Y Int |
|
Press-Government Relationship during War on Terror A Comparative Analysis of the Editorials of Nawa-Waqt and Dawn (2001-2019) |
Review of Applied Management and Social Sciences (RAMSS)
ISSN : 2708-2024 |
Vol. 4, (2) 2021, pp. 495-505
Y National |
|
The Role of emotional Intelligence in Agenda Setting: A Study of Social Media |
Journal of Public Affairs, Special Issue Paper |
2020; e2421. Pp. 01-11
Y Int |
|
Muslims and Islam: Fareeze Framed Discourses in Hollywood during 1978-2013 |
Global Regional Review (GRR), Pakistan PISSN :2616-955X |
Vol. IU, No. IV (Fall 2019) pp. 1-9
Y National |
|
Media Framing of the ‘’War on Terror‟:The Case of Urdu Language Elite Press during the dictatorial Regime in Pakistan (2001-2008) |
AL-IDAH Research Journal of Shaykh Zayed Islamic Centre University of Peshawar – Pakistan |
Vol: 37 (Issue-I) June, 2019, pp. 13-30
Y natioanl
|
|
Educational Program on Children Television: A Content Analysis |
Global Regional Review (GRR)
P ISSN : 2616-955X
|
Vol IV, No. IV (Fall 2019) pp.388-397. Y National Doi:10.31703/grr.2019(IV) |
|
Social & Cultural Impact of FM Radio in Pakistan |
Indian Journal of Natural Sciences International ISSN: 0976–0997 |
Vol.9/Issue53 Bimonthly /April/2019 Pp. 39-52 Y intl |
List of Academic Research & Other Relevant Publications:
- Interpersonal Communication Network in Diffusion of Innovations at Innovative and Non-Innovative Villages in the Journal of Rural Development and Administration, Peshawar Vol:XXVI No. 2 Spring 1994 in collaboration with Dr. Musrur Alam Khan, Associate Professor,Department of Journalism & Mass Communication, Gomal University, D.I. Khan,pp.79-88(HEC Recognized)
- Frankfurt School of Thought- A Critical Analysis, in Journal of Research (Humanities)University of the Punjab, Lahore, Vol. XXVIII Jan-Jul, 1994 No 1-2 Published in Dec. 1998,pp. 27-39 (HEC Recognized)
- Critical Analysis of Marshall McLuhan‟s Catch Phrases; in Journal of Research (Humanities) University of the Punjab, Lahore. Vol. XXXI Jan-July, 1997, No 1-2, pp.101-119. Published in November, 1999(Co-author Faiza Latif, Lecturer, Lahore College for Women, Lahore). (HEC Recognized)
- Press Laws in Pakistan: History, Interpretation & Prospects, in Journal of Research (Humanities) University of the Punjab, Lahore, Vol. XXXII Jan-July, 1998, No. 1-2, pp.49-74. Published in October, 2000. (HEC Recognized)
- The Constitutional Provision of Press Freedom in Pakistan: History, Interpretation &prospects, in Gomal University Journal of Research Vol. 18, Dec 1998[Printed in June,2001] ISSN 1019-8180.pp.235-247. ( HEC Recognized)
- Press Freedom in Pakistan: A courts’ Paradigm, in Journal of Research (Humanities) University of The Punjab, Lahore, Vol. XXXVII July, 2002, No. 2, pp.3-36. (HECRecognized)
7.Iblaghi Tehqiq-o-Nazariat: Aik Mukhtasar Jaiza, in Journal of Social Sciences &Humanities, The Islamia University of Bahawalpur, Vol.1, No.1, October, 2003, pp.12- 20.
- Mass Media and Society: A Bibliographic Essay, in Journal of Social Sciences &Humanities, The Islamia University of Bahawalpur, Vol.7 No.2, November 2009, pp.139 160.
- Pakistan’s Media Policy in search of Theoretical Framework, in Journal of Social Sciences & Humanities, The Islamia University of Bahawalpur Vol.8, No.1,April 2010,pp.16-25.
- Press Council: A Histo-Philosophical & Pragmatic Paradigm, in Journal of Social Sciences & Humanities, The Islamia University of Bahawalpur Vol.8, No.2,October 2010, pp.34-52.
Teaching & Supervision
Courses:
- Mass Communication Theory,
- Media Ethics,
- Journalism Practices,
- Research Methods.
Supervision:
- PhD 10+,
- MPhil/MS 40+,
- MA Reports 80+
Collaborations and Honors
- Women Health –UNICEF
- Poor Children- UNICEF
- UNECEF Audience Research Training Kathmandu, Nepal
Awards & Recognition
- Talent Award by Bahawalpur Press Club for services in Mass Communication Education (2001)
- Award Certificate for Valuable Contributions in Research for the year 2013
- Quality of Higher Education: Teacher, Teaching and Curriculum Development 2007