Ms. Samra Kausar

Brief Bio

Ms. Samra Kausar is an emerging academic and researcher in the field of Management Sciences, currently serving as a Lecturer and PhD Scholar at the University of Southern Punjab, Multan. She holds an MS in Management Sciences with a specialization in Human Resource Management and has been actively engaged in higher education since August 2023.

Her teaching and research interests span human resource management, marketing, and organizational development, with particular emphasis on talent acquisition, employee performance, and strategic management practices. She has contributed to academic research through several publications focusing on work–family conflict, emotional intelligence, banking sector dynamics, and the impact of HRM practices on organizational outcomes.

In addition to her teaching responsibilities, Ms. Samra Kausar plays a significant role in institutional development through her work as Assistant Manager at the Business Incubation Center, as well as Manager External Linkages and Manager MoUs. She contributes to accreditation processes (NBEAC) and supports quality assurance initiatives aligned with national standards. In these roles, she actively fosters innovation, develops strategic partnerships, and strengthens industry–academia collaboration.

She is committed to creating an engaging and student-centered learning environment, promoting critical thinking, and bridging theoretical concepts with practical applications. Ms. Samra Kausar continues to pursue academic excellence and professional growth while contributing to research, teaching, and collaborative initiatives in the field of management sciences.

Education
PhD Scholar	Bahauddin Zakariya University	Continue
MS Management Sciences	COMSATS University Islamabad	2021 – 2023
BBA (Hons.)	COMSATS University Islamabad	2017 – 2021

Professional Experience
Lecturer	University of Southern Punjab, Multan.	Oct 2024 – Till now
Assistant Manager, Business Incubation Center	University of Southern Punjab, Multan.	Oct 2024 – Feb 2026
Lecturer (Visiting)	University of Education	Aug 2023 – Sept 2024

Research Profile

I am engaged in academic research with publications in peer-reviewed journals, focusing on human resource management, marketing, e-commerce adoption, and the application of artificial intelligence in business. I contribute to postgraduate research supervision.

Research Interests

Human Resource Management and Employee Performance
Work–Life Balance and Employee Well-being
Emotional Intelligence and Organizational Behavior
AI in Business and Digital Transformation
Innovation and Entrepreneurship

Research Impact

No. of Publications: 5

Current Projects/ Research Papers

Leveraging Hybrid AI in Talent Management to Enhance Organizational Performance: The Mediating Role of Employee Engagement and the Moderating Effects of Ethical AI and Organizational Readiness
The Effect of Work-Family Conflict on General Health Perception: The Moderating Role of Emotional Intelligence

Title	Year	Published Link
Assessing the Long-Run Influence of Human Capital and Macroeconomic Factors on Foreign Direct Investment: An Integrated Economics and HR Perspective	2025	Click to View
Management Support as A Moderator in Linking HRM Practices with Employee Performance in Banking Sector in Thailand	2025	Click to View
Role of Innovations with Respect to Leaderships in Malaysian Universities	2025	Click to View
Unlocking E-Commerce Potential in SMEs: The Role of National, Organizational, and Industry Readiness	2025	Click to View
AI-Driven Banking: Advertising, Brand Loyalty, Trust and Customer Experience	2024	Click to View

APA 7 References

Mustafa, S., Farwa, U., Kausar, S., & Kiran, K. (2025). Assessing the Long-Run Influence of Human Capital and Macroeconomic Factors on Foreign Direct Investment: An Integrated Economics and HR Perspective. Journal of Social Signs Review, 3(08), 18-29.

Shabbir, L. R., Ahmad, M. A., Kausar, S., & Farooq, I. (2025). Management Support as A Moderator in Linking HRM Practices with Employee Performance in Banking Sector in Thailand. Journal of Banking and Social Equity (JBSE), 4(1), 1-14.

Ahmad, M. A., Shabbir, L. R., Kausar, S., & Farooq, I. (2025). Role of Innovations with Respect to Leaderships in Malaysian Universities. Journal of Asian Development Studies, 14(2), 1845-1857.

Faisal, U., Shabbir, L. R., Ahmad, M. A., & Kausar, S. (2025). Unlocking E-Commerce Potential in SMEs: The Role of National, Organizational, and Industry Readiness. IUB Journal of Social Sciences, 7(1), 1-15.

Haroon-ur-Rasheed, M., Shabbir, L. R., Kausar, S., & Ahmad, M. A. (2024). AI-Driven Banking: Advertising, Brand Loyalty, Trust and Customer Experience. Journal of Banking and Social Equity (JBSE), 3(2), 145-157.

Teaching & Supervision

Courses:

Strategic Management
Marketing Management
Consumer Behaviour
Integrated Marketing
Entrepreneurship
Principles of Marketing
Principles of Management
Introduction to HRM
Performance Management & Decision Making

Supervision:
- MPhil/MS: 01
- FYP Supervisions: 2
- Internship Supervisions: 5

Teaching Philosophy

As an educator, I view teaching as a transformative process that cultivates curiosity, critical thinking, and a lifelong commitment to learning. My teaching philosophy centers on creating an interactive and inclusive learning environment in which students actively engage through discussions, collaborative activities, and practical applications, while I serve as a facilitator of learning rather than a traditional lecturer.

I place strong emphasis on developing critical thinking skills by encouraging students to question assumptions, analyze concepts, and apply knowledge through case studies and problem-solving exercises. Furthermore, I strive to bridge the gap between theory and practice by incorporating real-world examples, case-based learning, guest lectures, and experiential opportunities such as field exposure, thereby equipping students with the competencies required for their professional careers.

Collaborations and Honors

Actively engaged in academic–industry collaboration through the development of MoUs with various institutions, aiming to promote research, training, and knowledge exchange initiatives.
Served as a Session Moderator at the 1st International Research Conference on Business and Management Sciences, facilitating academic discussions and knowledge sharing.
Contributed as a member of the organizing and sponsorship team for the same international conference, supporting event planning, coordination, and execution.

Awards & Recognition

Awarded Certificate of Paper Presentation at the 1st International Research Conference on Business and Management Sciences for presenting research work.
Awarded a Certificate of Recognition for serving as a Session Moderator at the 1st International Research Conference on Business and Management Sciences.
Recognized for active involvement in conference organization and sponsorship management, showcasing leadership, coordination, and effective teamwork skills.
Certified Trainer, Leadership Training Program on Character-Based Leadership (Prophetic Model)

Collaboration

I am open to national and international collaborations with academic and industry partners for research, publications, consultancy, and curriculum development in management sciences, entrepreneurship, and organizational development.