Ali Ahmad
Brief Bio
With a deep commitment to education, he has been actively engaged in the field of teaching since early 2011. Over the years, he has refined his skills as an educator, enabling him to effectively support students’ academic growth and diverse learning needs. This journey has also allowed him to remain current with evolving academic trends and pedagogical advancements. Whether teaching business or non-business courses, and working with undergraduate or postgraduate students, he has consistently demonstrated an ability to facilitate meaningful learning and the practical application of concepts in real-world contexts.
He is known for fostering an engaging and inclusive learning environment that encourages critical thinking, collaboration, and intellectual curiosity. By integrating innovative teaching methodologies and technology-enhanced learning tools, he ensures that his students are not only knowledgeable but also equipped with the skills required to navigate dynamic professional landscapes. His dedication extends beyond the classroom, as he actively mentors the students, including guiding promising talents and supports their academic and career development.
| Education | ||
|---|---|---|
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PhD Scholar |
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MBA (1.5) / MS Marketing |
Bahauddin Zakariya University, Multan |
2012 |
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BBA (Hons.) Marketing |
Bahauddin Zakariya University, Multan |
2010 |
| Professional Experience | ||
|---|---|---|
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Lecturer, Coordinator Student Enrollment |
University of Southern Punjab, Multan. |
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Lecturer (Visiting) |
Bahauddin Zakariya University, Multan |
Oct 2017 – May 2019 |
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Lecturer (Visiting) |
Air University, Multan Campus |
Sept 2017 – Jan 2018 |
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Lecturer (Visiting) |
Bahauddin Zakariya University, Sub-Campus D.G. Khan |
Sept 2011 – May 2013 |
Research Interests
- Digital Marketing
- Consumer Behaviour
- Knowledge Management
- Influencer Marketing
Research Impact
No. of Publications: 7
| Title | Year | Published Link |
|---|---|---|
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Effect of celebrity endorsement on customers’ buying behavior: A perspective from Pakistan |
2012 |
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An evaluation of bank customer satisfaction in Pakistan, comparing foreign and Islamic banks |
2012 |
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Organizational unlearning and radical innovation: conceptualizing a new relationship |
2016 |
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Phronesis Embedded Leadership and its Role in Conflict Management |
2017 |
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What Defines Counterfeiting? A Timeline Analysis of the Definition |
2020 |
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Approaching the firm’s innovation capability through knowledge management lens |
2023 |
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Applying Service-Dominant Logic to HRM: An Empirical Study of Co-Created HRM and HRM Effectiveness |
2026 |
APA 7 References
Ahmed, A., Mir, F. A., & Farooq, O. (2012). Effect of celebrity endorsement on customers’ buying behavior: A perspective from Pakistan. Interdisciplinary journal of contemporary research in business, 4(5), 584-592.
Rasheed, H., Aimin, W., & Ahmed, A. (2012). An Evaluation of Bank Customer Satisfaction in Pakistan, Comparing Foreign and Islamic Banks. International Journal of Academic Research in Business and Social Sciences, 2(7), 177-184.
Ahmed, A., & Farooq, O. (2016). Organizational Unlearning and Radical Innovation: Conceptualizing a New Relationship. South Asian Journal of Banking and Social Sciences, 3(1).
Ahmed, A., & Khan, T. Z. A. (2017) Phronesis Embedded Leadership and its Role in Conflict Management. Organization Theory Review, 1(1)
Ahmad, A., Abbasi, M. N., & Farooq, O. (2020). What Defines Counterfeiting? A Timeline Analysis of the Definition. Journal of Business and Social Review in Emerging Economies, 6(2), 641-650.
Ahmad, A., Farooq, M. I., Rasool, S., & Farooq, O. (2023). Approaching The Firm’s Innovation Capability through Knowledge Management Lens. Pakistan Journal of Humanities and Social Sciences, 11(4), 4742-4753.
Mir, F., Ahmed, S., & Ahmad, A. (2026). Applying Service-Dominant Logic to HRM: An Empirical Study of Co-Created HRM and HRM Effectiveness. Pakistan Journal of Social Science Review, 5(2), 500-519
Teaching & Supervision
Courses:
- Principles of Marketing
- Human Resource Management
- Social Media Marketing and Insights
- Managing Product and Service Innovation
- Introduction to Logic & Critical Thinking
- Cases in Management
Supervision:
- MBA: 3
- BBA: 7
Teaching Philosophy
My teaching philosophy focuses on creating a student-centred and engaging learning environment where theoretical concepts are effectively connected to real-world applications. I strive to foster critical thinking, curiosity, and lifelong learning to prepare students for dynamic professional and academic challenges.
Honors & Awards
Conference Joint Secretary (International Research Conference on Business Management – IRCBM 2026)
Collaboration
Open to research collaborations focused on consumer behaviour, digital marketing, knowledge management and influencer marketing.
Contact
- xxxx-xxxxxxx
- [email protected]
- https://www. linkedin.com/in/aliahmadpk
- https://scholar.google.com/citations?user=hRvSIJUAAAAJ&hl=en&oi=sra