BS Tourism & Hospitality Management

Eligibility Criteria

The basic eligibility requirement for admission to the BS business and management programs is a Higher Secondary School Certificate (HSSC), A-levels, or an equivalent qualification recognized by the IBCC, involving 12 years of schooling with a minimum of 50 % marks.

Program Mission

The program's primary aim is to equip students with the knowledge and skills necessary to excel in various sectors of the hospitality and tourism industry. It seeks to foster an understanding of global hospitality and tourism trends, sustainable practices, and innovative approaches to guest experiences. Additionally, the program aims to instill in students a strong sense of professionalism, adaptability, and critical thinking, enabling them to thrive in dynamic and competitive hospitality and tourism environments.

Program Objectives

To provide students with a comprehensive understanding of the hospitality tourism industry, including its operational, managerial, and strategic aspects.
To gain a solid foundation in business, customer service, and hospitality and tourism operations, preparing them for diverse roles within the field.
To cultivate leadership skills, cultural awareness, and ethical decision-making in the context of hospitality and tourism management.

Program Educational Objectives (PEOs)

PEO-I

Excel in a wide range of roles within the hospitality and tourism industry by applying domain-specific knowledge and operational expertise.

PEO-II

Demonstrate awareness of global tourism trends and adopt sustainable and ethical practices in hospitality and tourism management.

PEO-III

Create innovative and personalized guest experiences by integrating technology, creativity, and service excellence.

PEO-IV

Display professionalism, adaptability, and cultural sensitivity while managing challenges in diverse and dynamic tourism environments.

PEO-V

Utilize critical thinking and leadership skills to solve industry problems, improve services, and manage hospitality teams effectively.

Programs Learning Outcomes (PLOs)

PLO-I

Demonstrate comprehensive knowledge of hospitality and tourism principles, operations, and industry structure.

PLO-II

Apply operational and managerial skills in areas such as front office, food and beverage, travel services, and event management.

PLO-III

Analyze international tourism trends and apply global insights to local and regional hospitality strategies.

PLO-IV

Implement sustainable, ethical, and culturally responsible practices in hospitality and tourism contexts.

PLO-V

Design and manage customer-centric experiences using innovation and service excellence models.

PLO-VI

Communicate effectively and professionally with stakeholders in both written and verbal forms across diverse cultural settings.

PLO-VII

Demonstrate adaptability and professionalism in high-pressure or changing hospitality and tourism scenarios.

PLO-VIII

Apply critical thinking and leadership skills to develop strategies, manage teams, and improve guest services.

PLO-IX

Utilize technology and digital tools for tourism marketing, guest relationship management, and operations enhancement.

Scheme of Study BS Tourism & Hospitality Management

Total Credit Hours = 130

Courses
Islamic Studies and Ethics	Functional English	Ideology & Constitution of Pakistan	Principles of Management
Principles of Accounting	Introduction to Tourism & Hospitality	Pakistan Studies	Arts and Humanities
Application of Information & Communication Technologies (ICT)	Quantitative Reasoning – I	Micro and macro Economics	Digital Literacy and Emerging Tech Trends
Financial Accounting	Fehm-e-Quran (for Muslim Students)	Expository Writing	Quantitative Reasoning – II
Introduction to Sociology	Financial Management	Tourism and Hospitality Laws	Principles of Marketing
Civics and Community Engagement	Entrepreneurship	Environmental Sciences	Marketing Management
Hospitality Operations	Tourism Management	Business Law	Human Resource Management
Professional Communication	Tourism Marketing	Business Finance	Cultural Tourism
AI in Business	Organization Behavior	Destination Branding	Elective-I
Elective-II	Business Research Methods	Restaurant Management	Elective-III
Elective-IV	Internship	Project	Emerging Trends in Hospitality Industry
Elective-V	Elective-VI

Elective Courses
Culinary Art	Pakistan – Tourist Destinations	Quality Management for Hospitality & Tourism	Global Tourism & Hospitality
Customer Relationship Management	House Keeping Operations and Management	E-Business for Tourism and Hospitality	Finance in Tourism & Hospitality
Food Supply Chain Management	Hygiene & Nutrition Management	Sports and Adventure Tourism	Religious Tourism
Heritage Management