University of Southern Punjab

BS Digital Marketing

Eligibility Criteria

Intermediate or equivalent

Scheme of Study BS in Digital Marketing Program

Total Credit Hours = 129

Courses
Functional English
Fundamentals of Management
Ideology and Constitution of Pakistan
Islamic Studies & Ethics
Business Psychology
Fundamentals of Marketing
Media and Communication Studies
Arts and Humanities
Applications of Information & Communication Techniques (ICT)
Quantitative Reasoning-l
Marketing Management
Microeconomics
Quantitative Reasoning-ll
Expository Writing
Macroeconomics
Introduction to Digital Marketing
Human Resource Management
Introduction to Sociology
Digital Consumer Behavior
Civics and Community Engagement
Environmental Sciences
Entrepreneurship
Financial Management
Issues in Pakistan Economy
Business Analytics
Principles of Supply Chain Management
Organizational Behavior
Content Marketing
Academic Report Writing
Elective I
Integrated Marketing Communication
Business Ethics
Internship
Programming Fundamentals
Web Development
Project Management
Elective II
Search Engine Optimization
Business Research Methods
Social Media and Affiliate Marketing
Business and Corporate Law
Elective III
Cyber Laws and Information Security
Digital Marketing Analytics
Capstone Project
Elective IV