BS Business Analytics
Program Mission
The program’s mission is to develop professionals who are capable of leading, managing, and applying decision-making skills using contemporary approaches of business analytics.
Eligibility Criteria
The basic eligibility requirement for admission to the BS business and management programs is a Higher Secondary School Certificate (HSSC), A-levels, or an equivalent qualification recognized by the IBCC, involving 12 years of schooling with a minimum of 50% marks.
Program Educational Objectives (PEOs)
Apply data analytics, statistical tools, and business intelligence technologies to solve complex business problems and improve decision-making.
Contribute to organizational growth and competitiveness by leveraging data-driven insights for strategy development and operational excellence.
Demonstrate ethical standards, data governance, and regulatory compliance in handling business data and analytics applications.
Exhibit leadership, teamwork, and communication skills while working across cross functional teams in diverse business environments.
Pursue lifelong learning, professional certifications, or advanced studies to stay abreast of emerging trends and technologies in business analytics.
Programs Learning Outcomes (PLOs)
Apply core concepts of business, statistics, and analytics to identify trends, patterns, and insights in organizational data.
Use programming languages and analytical tools to collect, process, and visualize data effectively.
Integrate data-driven thinking into strategic planning and operational decisions to enhance organizational performance.
Formulate and evaluate business solutions using predictive modeling, machine learning, and optimization techniques.
Demonstrate ethical behavior, data privacy awareness, and compliance with legal and professional standards in data handling.
Communicate technical findings and business insights effectively to stakeholders using visualizations, reports, and presentations.
Collaborate effectively in diverse teams and demonstrate leadership in managing analytics projects.
Conduct independent research, explore emerging technologies, and engage in self directed learning to adapt to evolving analytics challenges.
Scheme of Study BS Business Analytics Program (4 Years)
Total Credit Hours = 130
| Courses | |||
|---|---|---|---|
|
Islamic Studies & Ethics |
Functional English |
Ideology and Constitution of Pakistan |
Micro and Macro Economics |
|
Digital Literacy and Emerging Tech Trends |
Principles of Management |
Pakistan Studies |
Arts and Humanities |
|
Applications of Information & Communication Techniques (ICT) |
Quantitative Reasoning – l |
Principles of Marketing |
Financial Accounting |
|
Critical Thinking |
Fehm-e-Quran (for Muslim Students) |
Expository Writing |
Quantitative Reasoning – ll |
|
Introduction to Sociology |
Business Law |
Fundamentals of Business Analytics |
Financial Accounting |
|
Civics and Community Engagement |
Entrepreneurship |
Environmental Sciences |
Programming Fundamentals |
|
Human Resource Management |
Financial Management |
Data Structures and Business Applications |
Database Systems |
|
Statistical Methods for Business |
Marketing Management |
AI in Business |
Machine Learning and Business Analytics |
|
Business Data and Text Mining |
Business Finance |
Organization Behavior |
Elective-I |
|
Elective-II |
Decision Science for Business |
Business Research Methods |
Elective-III |
|
Elective-IV |
Internship |
Project |
Predictive Analytics |
|
Elective-V |
Elective-VI |
||
| Elective Courses | |||
|---|---|---|---|
|
Human Resource Analytics |
ERP Marketing |
Marketing Analytics |
Finance Analytics |
|
Balance Score Card and Performance Management |
Big Data Analytics |
Management Information System |
Supply Chain Operations |
|
Legal and Ethical Issues in Business Analytics |
Business Intelligence and data Visualization |
Project Management |
Data Governance and Ethic |