BBA (Hons) 4 years

Introduction

Bachelor in Business Administration BBA (Hons) is a four-year degree program with minimum 133 credit hours. This program consists of a total of 8 semesters. Ordinarily, students will complete 15 credits every semester by taking five courses of 3 credits each. In this way, the students will have to take a total of 40 courses plus a research project of 6 credit hours in this program. Each course has 100 marks. The program has two parts: first is theoretical learning, and second is practical learning of business education. During the study, equal focus is given both on theory and practical aspects of the program so that dynamic business professionals can be produced. The curriculum of this program has been designed in accordance with the guideline of the Higher Education Commission of Pakistan. Four specializations such as Marketing, Human Resources Management, Finance, and Management are offered to the students at the end of the fourth semester. In addition to course work, the students will have to undergo a 9-weeks internship in a leading organization/Department according to his/her specialization. Apart from this, every student will have to join different training and development programs during every semester. Bachelor in Business Administration is specially designed to produce business graduates to meet the growing demand of different sectors of the economy.

Program Mission

To equip students with comprehensive business knowledge and analytical capabilities for
effective decision-making.
To foster innovation, entrepreneurship, and leadership skills through experiential and
collaborative learning.
To develop ethically responsible professionals who contribute to sustainable business and
societal advancement in a global context.

Accreditation

This program is duly approved by the Higher Education Commission of Pakistan.

Career Prospects

The students, after obtaining Bachelor in Business Administration (BBA-Hons), can join a variety of professions. Some of them are as follows:
The student can start his/her own business as emerge as a successful entrepreneur.
The students having specialization in Finance and Banking can join any commercial bank, investment bank, and investment company.
The student having specialization in HRM can join the HR Department of any public or private organization because there is tremendous demand for competent HR executives.
The student having specialization in marketing can join manufacturing and distributing companies producing and distributing different products and services and need marketing executives to market their products and services.
The student having specialization in Management can join any industrial, banking, and trading company to manage physical and human resources and use them efficiently and effectively.
The student having Bachelor in Business Administration (BBA-Hons) degree can seek further education in higher studies in Pakistan and abroad because this degree is recognized all over the world.

Eligibility Criteria

The basic eligibility requirement for admission to the Bachelor of Business Administration (BBA) program is a Higher Secondary School Certificate (HSSC), A-levels, or an equivalent qualification recognized by the IBCC, involving 12 years of schooling with min 50% marks.

Program Educational Objectives (PEOs)

PEO-I

To develop an aptitude for research and continuous learning by developing new skills through critical thinking that will help them in solving contemporary challenges in business and managerial continuum.

PEO-II

To attain competencies of innovative thinking to pursue entrepreneurship.

PEO-III

To acquire team working skills as well as leadership qualities cognizant of a holistic business environment through active engagements with curricular and co-curricular activities.

Programs Learning Outcomes (PLOs)

PLO-I

Demonstrate comprehensive knowledge of key business functions, such as management, marketing, accounting, human resource management, entrepreneurship, finance, and operations, and apply this knowledge to solve practical business problems.

PLO-II

Employ critical thinking and analytical tools to assess business situations, interpret data, and make sound, evidence-based decisions.

PLO-III

Communicate effectively in professional business contexts, both in writing and orally, and collaborate productively within diverse and cross-functional teams.

PLO-IV

Integrate ethical reasoning and legal understanding into business practices, recognizing responsibilities to society, stakeholders, and the environment.

PLO-V

Exhibit entrepreneurial thinking and a global business perspective, adapting to dynamic markets and cultural contexts.

Scheme of Study BBA Program (4 Years)

Total Credit Hours = 130

Courses
Islamic Studies & Ethics	Functional English	Ideology and Constitution of Pakistan	Principles of Management
Digital Literacy and Emerging Tech Trends	Fundamentals of Accounting	Pakistan Studies	Arts and Humanities
Applications of Information & Communication Techniques (ICT)	Quantitative Reasoning – l	Principles of Marketing	Financial Accounting
Micro and Macro Economics	Fehm-e-Quran (for Muslim Students)	Expository Writing	Quantitative Reasoning – ll
Introduction to Sociology	Business Finance	Human Resource Management	Creativity and Innovation
Civics and Community Engagement	Entrepreneurship	Environmental Sciences	Financial Management
Marketing Management	Organizational Behavior	Cost Accounting	E-Commerce and Digital Business
Introduction to Agri business	Business Communication	Business Law	Specialization I
Supply Chain Management	AI in Business	Total Quality Management	Sustainable Business Practices
Internship	Specialization II	Business Research Methods	Operations Management
Strategic Management	Specialization III	Specialization III	Specialization V
Specialization VI

Elective Courses for Marketing
Customer Relationship Management	Sales Management	Consumer Behavior	Marketing Research
Retail Management	Strategic Marketing	Services Marketing	Brand Management
International Marketing	Advertising & Sales Promotion	Digital and Web Marketing	Food and Agricultural Marketing
Agribusiness Supply Chain Management	Marketing Analytics	Integrated Marketing Communication	Social Marketing

Elective Courses for Finance
Corporate Finance	Financial Statement Analysis	Risk Management	Islamic Banking & Finance
Investment & Portfolio Management	Advance Financial Analytical Techniques	International Finance	Banking Operations
Behavioral Finance	Financial Modeling for Decision Making	Sustainable Finance	Treasury and Fund Management
Techno Finance	Fin Tech	Agricultural Finance Management	Project Appraisal

Elective Courses for Human Resource Management
Human Resource Development	Performance Management Systems	Stress Management	Industrial Relations
Compensation Administration	Labor Law & Practice	HR Analytic and Metrics	Leadership and Team Dynamics
AI in HRM	Cross Cultural and International HRM	Negotiation and Conflict Management	Strategic Human Resource management
People Analytics and Work force Intelligence	Advanced Topics in HRM	Diversity Management	Talent Management and Recruitment Strategies
Training and Development

Elective Courses for Project Management
Corporate Social Responsibility	Business Ethics and Governance	Climate Change and Business Strategy	Environmental Economics
Green Marketing and Branding	Social Impact Assessment	Sustainability Reporting and ESG Metrics	Circular Economy and Business Models

Elective Courses for Supply Chain Management
Blockchain	Contemporary Issues in Supply Chain Management	Customer Relationship Management	Demand Planning and Forecasting
Humanitarian Logistics	Maritime Logistics	Transportation Management	Sustainable Supply Chain Management
Supply Chain Risk Management	Supply Chain Finance	Shipping, Freight, and Port Management	Supply Chain Analytics
Inventory Management	Procurement	Supplier Relationship Management

Elective Courses for Enterprenuership and Innovation
Business Model Innovation	Digital Entrepreneurship	Design Thinking and Prototyping	Family Business Management
Social Entrepreneurship	Technopreneurship	SMEs Management	Startup Financing and Venture Capital
New Venture Creation	Legal and Regulatory Aspects of Startups	Innovation and Change Management

Elective Courses for Agri Business
Agri business Management	Human Resource Management in Agriculture	Agriculture Marketing	Agribusiness Entrepreneurship
Livestock Business Management	Farm Planning and Budgeting	Supply Chain Management in Agriculture	Pricing Analysis of Commodities