BBA (2.5 Years)

Introduction

This program is designed to provide an opportunity to those students who have graduated in other disciplines and facilitate them to get a business education. The first semester is the foundation semester in which the students learn the basics of business. They will have to study at least five subjects having 15 credit hours in each semester. At the end of course work, he will have to carry out a 9-weeks internship in the area of his/her specialization. Apart from this, he will have to undergo various sessions of training and development every semester. The Best University in Multan has designed a special curriculum for this purpose, and the underlying objectives of this program are the career and character building of the students.

Program Mission

To equip students with comprehensive business knowledge and analytical capabilities for
effective decision-making.
To foster innovation, entrepreneurship, and leadership skills through experiential and
collaborative learning.
To develop ethically responsible professionals who contribute to sustainable business and
societal advancement in a global context.

Career Prospects

There is a lot of scope of this degree because the student will be able to:

Start his/her own business
Get employment in any business and industrial firm according to his/her specialization
Get higher education in business studies.
Analyze business issues critically and solve them in innovative ways.

Eligibility Criteria

The basic eligibility requirement for admission to the Bachelor of Business Administration (BBA) 2Years program is a 14-year education, such as an Associate Degree in Business Administration or an equivalent qualification, with a minimum of 50% marks.

Program Educational Objectives (PEOs)

PEO-I

To develop an aptitude for research and continuous learning by developing new skills through critical thinking that will help them in solving contemporary challenges in business and managerial continuum.

PEO-II

To attain competencies of innovative thinking to pursue entrepreneurship.

PEO-III

To acquire team working skills as well as leadership qualities cognizant of a holistic business environment through active engagements with curricular and co-curricular activities.

Programs Learning Outcomes (PLOs)

PLO-I

Demonstrate comprehensive knowledge of key business functions, such as management, marketing, accounting, human resource management, entrepreneurship, finance, and operations, and apply this knowledge to solve practical business problems.

PLO-II

Employ critical thinking and analytical tools to assess business situations, interpret data, and make sound, evidence-based decisions.

PLO-III

Communicate effectively in professional business contexts, both in writing and orally, and collaborate productively within diverse and cross-functional teams.

PLO-IV

Integrate ethical reasoning and legal understanding into business practices, recognizing responsibilities to society, stakeholders, and the environment.

PLO-V

Exhibit entrepreneurial thinking and a global business perspective, adapting to dynamic markets and cultural contexts.

Scheme of Study BBA Program (2.5 Years)

Total Credit Hours = 75

Courses
Business Mathematics & Basic Statistics	Principles of Management	Principles of Marketing	Business Finance
Financial Accounting	Cost Accounting	E-Commerce and Digital Business	Introduction to Agri business
Business Communication	Organization Behavior	Specialization I	Supply Chain Management
AI in Business	Total Quality Management	Sustainable Business Practices	Internship
Specialization II	Business Research Methods	Operations Management	Strategic Management
Specialization III	Specialization III	Specialization V	Specialization VI

Elective Courses for Marketing
Customer Relationship Management	Sales Management	Consumer Behavior	Marketing Research
Retail Management	Strategic Marketing	Services Marketing	Brand Management
International Marketing	Advertising & Sales Promotion	Digital and Web Marketing	Food and Agricultural Marketing
Agribusiness Supply Chain Management	Marketing Analytics	Integrated Marketing Communication	Social Marketing

Elective Courses for Finance
Corporate Finance	Financial Statement Analysis	Risk Management	Islamic Banking & Finance
Investment & Portfolio Management	Advance Financial Analytical Techniques	International Finance	Banking Operations
Behavioral Finance	Financial Modeling for Decision Making	Sustainable Finance	Treasury and Fund Management
Techno Finance	Fin Tech	Agricultural Finance Management	Project Appraisal

Elective Courses for Human Resource Management
Human Resource Development	Performance Management Systems	Stress Management	Industrial Relations
Compensation Administration	Labor Law & Practice	HR Analytic and Metrics	Leadership and Team Dynamics
AI in HRM	Cross Cultural and International HRM	Negotiation and Conflict Management	Strategic Human Resource management
People Analytics and Work force Intelligence	Advanced Topics in HRM	Diversity Management	Talent Management and Recruitment Strategies
Training and Development

Elective Courses for Project Management
Corporate Social Responsibility	Business Ethics and Governance	Climate Change and Business Strategy	Environmental Economics
Green Marketing and Branding	Social Impact Assessment	Sustainability Reporting and ESG Metrics	Circular Economy and Business Models

Elective Courses for Supply Chain Management
Blockchain	Contemporary Issues in Supply Chain Management	Customer Relationship Management	Demand Planning and Forecasting
Humanitarian Logistics	Maritime Logistics	Transportation Management	Sustainable Supply Chain Management
Supply Chain Risk Management	Supply Chain Finance	Shipping, Freight, and Port Management	Supply Chain Analytics
Inventory Management	Procurement	Supplier Relationship Management

Elective Courses for Enterprenuership and Innovation
Business Model Innovation	Digital Entrepreneurship	Design Thinking and Prototyping	Family Business Management
Social Entrepreneurship	Technopreneurship	SMEs Management	Startup Financing and Venture Capital
New Venture Creation	Legal and Regulatory Aspects of Startups	Innovation and Change Management

Elective Courses for Agri Business
Agri business Management	Human Resource Management in Agriculture	Agriculture Marketing	Agribusiness Entrepreneurship
Livestock Business Management	Farm Planning and Budgeting	Supply Chain Management in Agriculture	Pricing Analysis of Commodities