Dr. Lala Rukh Shabbir
Brief Bio
Dr. Lala Rukh Shabbir is an accomplished academic and researcher with over 14 years of experience in higher education, currently serving as an Assistant Professor in Southern Business School. She holds a PhD in Management Sciences and earned a Gold Medal in her MS (Business Administration).
Her teaching and research expertise spans marketing, human resource management, e-commerce adoption, and the application of AI in advertising and business practices. She has published multiple research articles in peer-reviewed journals and actively supervises MPhil/MS students, contributing to academic development and research capacity building.
In addition to teaching, she serves as Convener of the Curriculum Review Committee, contributes to accreditation processes (NBEAC), and works as Associate Editor of the Southern Business Journal, managing peer review and maintaining research quality standards.
She is also actively engaged with industry through professional training programs, where she provides training to Multan Development Authority employees in the area of management and organizational practices. Her teaching philosophy emphasizes interactive, student-centered learning, critical thinking, and bridging theory with real-world applications.
Dr. Shabbir remains committed to continuous professional development, academic excellence, and fostering meaningful collaborations in management research and practice.
| Education | ||
|---|---|---|
|
PhD (Management Sciences ) |
Bahauddin Zakariya University, Multan |
2024 |
|
MS (Business Administration) |
University of Southern Punjab, Multan |
2013 |
|
MBA |
Bahauddin Zakariya University, Multan |
2010 |
|
BSc |
Bahauddin Zakariya University, Multan |
2008 |
| Professional Experience | ||
|---|---|---|
|
Assistant Professor |
University of Southern Punjab, Multan |
2012 – Till now |
Research Profile
Active researcher with multiple publications in peer-reviewed journals focusing on HRM, marketing, e-commerce adoption, and AI in business. Supervises postgraduate research students.
Research Interests
- Marketing and Consumer Behavior
- Human Resource Management
- E-Commerce Adoption
- AI in Advertising and Digital Marketing
Research Impact
- Publications: 11
- H-index: 3
| Title | Year | Published Link |
|---|---|---|
|
The Impact of Transformational Leadership on Constructive Deviant Behaviors: The Mediating Role of Felt Obligation. |
2022 |
|
|
Analyzing the Causes of Water Shortage, Low Crop Yield, and Food Crises in Pakistan: A Longitudinal Analysis |
2024 |
|
|
The Triumph of Resilient Leadership: Unleashing Psychological Well-being with Self-Esteem and Job Autonomy. |
2024 |
|
|
AI driven banking: Advertising, Brand Loyalty, Tust and Customer Experience. |
2024 |
|
|
Greening the Chain: How Top Management Commitment Shapes Firm Sustainability. |
2024 |
|
|
Impact of Green HRM Practices on Environmental Performance of Organizations: An Analysis of the Moderating Role of Green Internal Environmental Orientation in Enhancing Sustainability in Textile Sector of Pakistan |
2025 |
|
|
Unlocking E-Commerce Potential in SMEs: The Role of National, Organizational, and Industry Readiness |
2025 |
|
|
Role of Innovations with respect to Leadership in Malaysian Universities |
2025 |
|
|
Management Support as a Moderator in
Linking HRM Practices with Employee Performance in the Banking Sector of Thailand |
2025 |
- Shabbir, L. R., Ahmad, M. A., Kausar, S., & Farooq, I. (2025). Management support as a moderator in linking HRM practices with employee performance in the banking sector in Thailand. Journal of Banking and Social Equity, 4(1), 1–14.
- Ahmad, M. A., Shabbir, L. R., Kausar, S., & Farooq, I. (2025). Role of innovations with respect to leadership in Malaysian Universities. Journal of Asian Development Studies 14(2).
- Faisal, U., Shabbir, L. R., Ahmad, M. A., & Kausar, S. (2025). Unlocking e-commerce potential in SMEs: The role of national, organizational, and industry readiness. IUB Journal of Social Sciences, 7(1), 1–15.
- Khan, A. R., Shabbir, L. R. Ume-Farwa, Murad, M., & Awan, A.G. (2025). Impact of Green HRM practices on environmental performance of organizations: An analysis of the moderating role of green internal environmental orientation in enhancing sustainability in textile sector of Pakistan. Journal of Asian Development Studies, 14(1).
- Shabbir, L. R., Farwa, U., Khan, A. R., & Hafeez, S. (2024). Greening the Chain: How Top Management Commitment Shapes Firm Sustainability. Journal of Excellence in Management Sciences, 3(2), 63-80.
- Haroon-ur-Rasheed, M., Shabbir, L. R., Kausar, S., & Ahmad, M. A., (2024). AI driven banking: Advertising, brand Loyalty, Tust and customer experience. Journal of Banking and Social Equity, 3(2), 145–157.
- Khan, A. R., Shabbir, L. R., & Rafique, M. (2024). The Triumph of Resilient Leadership: Unleashing Psychological Well-being with Self-Esteem and Job Autonomy. Pakistan Journal of Humanities and Social Sciences, 12(1), 665-
- Awan, A. G., Khan, A. R., Shabbir, L. R., & Jalal, A. (2024). Analyzing the Causes of Water Shortage, Low Crop Yield, and Food Crises in Pakistan: A Longitudinal Analysis (1991-2019). Agricultural Sciences Journal, (1), 73-86.
- Shabbir, L., & Hassan, M. (2022) The Impact of Transformational Leadership on Constructive Deviant Behaviors: The Mediating Role of Felt Obligation. iRASD Journal of Management 4(2), 241-260.
- Shabbir, L., & Hassan, M. (2020) Integrating Constructive Deviant Behaviors: A Systematic International Journal of Disaster Recovery and Business Continuity, 11(3), 3393-3414.
- Shahzad, F., Luqman, R. A., Khan, A. R., & Shabbir, L. (2012). Impact of Organization Culture on Organizational Performance: An Overview. Interdisciplinary Journal of Contemporary Research in Business, 975-985.
Teaching & Supervision
Courses
- Consumer Behavior
- Sales Management
- Advertising and Sales Promotion
- Principles of Management
- Principles of Marketing
- International Marketing
- Marketing Management
- Human Resource Management
- Contemporary Issues in Management
- Organization Behavior
- Startegic Leadership and Change
- International Business
- Entrepreneurship
Supervision
- MPhil/MS: 10
Teaching Philosophy
As an educator, I view teaching as a transformative process that fosters curiosity, critical thinking, and a lifelong love for learning. My teaching philosophy is based on creating an interactive classroom where students actively engage through discussions, group work, and practical activities, while I act as a facilitator rather than a traditional lecturer.
I emphasize critical thinking by encouraging students to question assumptions and apply knowledge through case studies and problem-solving tasks. Additionally, I focus on linking theory with practice by integrating real-world examples, guest speakers, field visits, and case-based learning to prepare students for their professional careers.
Collaborations and Honors
- Collaborated with Multan Development Authority to conduct capacity-building training sessions for employees on management and organizational practices.
- Serving as Activity Coordinator, coordinating collaborations with industry experts to organize training sessions, seminars, and guest lectures aimed at enhancing students practical learning and industry exposure.
- Received the Women Impact Award 2025 in recognition of outstanding contributions and impactful role in the field of education and professional development.
- Received Certificate of Appreciation for outstanding performance as Session Moderator at 1st International Research Conference on Business & Management, IRCBM 2026.
Awards & Recognition
- Gold Medalist in MS (Business Administration) by securing CGPA 3.7/4.
- Completed Faculty Training Program on “Shifting the Trends Towards Holistic Education”.
- Participated in a Three-Day Deans’ Development Program Workshop, which brought together Deans and Associate Deans from leading academic institutions across Pakistan. The workshop focused on enhancing leadership capabilities, strategic planning in higher education, quality assurance practices, curriculum development, and institutional governance.
- Received Certificate of Paper Presentation at 1st International Research Conference on Business & Management, IRCBM 2026.
- Completed an online certification on “Introduction to Generative AI” offered by Google Cloud in collaboration with Simplilearn, focusing on foundational concepts and applications of generative AI in business and digital environments.
- Completed a professional certification on “Publishing Excellence: A Professional Guide to International Journals (HEC)” organized by Emerald Publishing, emphasizing academic writing, journal selection strategies, and publication processes in high-impact journals.
- Participated in Faculty Training Program on “Outcome-Based Education (OBE)”.
- Participated in a One-Day Training Program on “Entrepreneurship” organized by Shell Tameer, Multan
- Attended a Workshop on Stress Management, focusing on the causes of stress, its long-term effects, and practical techniques for managing and reducing stress.
Contact
- xxxx-xxxxxxx
- [email protected]
- Dr. Lala Rukh Shabbir
- Google Scholar
- ORCID