BS Media & Communication Studies

Introduction

BS program in Media & Communication Studies is specially designed to cater to the needs of 21st-century media requirements. The students are given a variety of opportunities to express themselves and try out modern tools of communication. A wide range of courses is integrated to make the BS Media & Communication Studies program at par with the international standards. Students are taken onboard to plan, organize and develop content for audiences of different scope and segments. A dedicated studio is placed in parallel with the academic curriculum to test new ideas and build creative concepts.

Eligibility Criteria

Intermediate or equivalent qualification with at least 45% obtained marks.

Career Prospects

Newspapers, magazines, and journals
Journalism
Production Houses
Content Developers
Show Biz
Film making
Hosts, Anchor, RJ, VJ
Advertising agencies
Audio Video Broadcasting

Program Educational Objectives (PEOs)

PEO-I

To empower the students to apply the conceptual & practical approaches for a profound comprehension of communication, social communication, mass communication & global communication skillfully.

PEO-II

To foster basic and evaluative ability in students to discover the barriers in the communication process, offer solutions and ways to reach the targeted audiences.

PEO-III

To analyze the emergence of social media and its impact on journalism practices, create virtual communities to foster the principles of media production and reporting on digital media.

Programs Learning Outcomes (PLOs)

PLO-I

To provide opportunities for a better understanding of the communication process, to uncover the complexities, and make reasonable adjustments in the respective field.

PLO-II

To offer pragmatic experience on media content creation through training in ISP Studio, Southern Scholars & computer lab.

PLO-III

To develop confidence in students by allowing them to practice media studies in real-time situations.

PLO-IV

Create, analyze and evaluate the contents, produce videos, and record audio copies in the studio.

Scheme of Study BS Media & Communication Studies

Total Credit Hours = 141

Courses
Islamic Studies & Ethics	Functional English	Ideology and Constitution of Pakistan	Laboratory / Field Work
Pak Studies	Introduction to Mass Communication	Mass Media in Pakistan	Natural Science / Environmental Science
Understanding of Holy Quran – I	Application of Information & Communication	Quantitative Reasoning-l	Introduction to Advertising & Public Relation
Arts & Humanities / Human Rights & Social	Introduction to Digital Media	Media & Information Literacy	Understanding of Holy Quran – II
Expository Writing	Quantitative Reasoning – II	History / Philosophy	Basics of Media Production
Fundamentals of News Reporting	Communication Theories	Civics and Community Engagement	Public Policy & Governance
Entrepreneurship	Introduction to Global History	International Relation / Political Science	News Production & Current Affairs
AI & Data Analytics in Media	Media Ethics & Laws in Pakistan	Development Support Communication 3	Sub Editing & Page Designing
Op-ed Writing 3 (2-1) Major 100	Data Journalism	Graphic Designing & Animation	Elective – I
Elective – II	Advanced Production Techniques	Communication Research Method	Documentary Production
Elective – III	Elective – IV	Elective – V	Conflict & Crisis Communication
Internship	Media Advocacy	Elective – VI	Capstone Project
Media Enterprise Management	Elective – VII

Note

It is compulsory to fulfill the eligibility criteria to secure admission.
The curriculum is in constant review and evolution process .It can be reformed any time to meet the requirements of the profession and age.
The elective courses are offered according to the availability of subject experts.
USP has reserved the rights to change the courses without any prior notice.