BS Media & Communication Studies (2.5 Years)

Introduction

This program is launched specifically by Best University for Mass Communication to bring undergraduates at par with the BS 2.5-year program. The BS program offers multiple aspects regarding the communication, production, and dissemination of news & content on a variety of media platforms. It helps students to develop and improve their writing, editing, presenting data in a meaningful format. The BS Media & Communication Studies not only establish grounds for the acquisition of academic skills but also offer opportunities to build soft skills as well. That includes personality grooming, confidence building, and presentation skills

Eligibility Criteria

Intermediate or equivalent qualification with at least 45% obtained marks.

Career Prospects

Newspapers, magazines, and journals
Journalism
Production Houses
Content Developers
Show Biz
Film making
Hosts, Anchor, RJ, VJ
Advertising agencies
Audio Video Broadcasting
PR agencies

Program Educational Objectives (PEOs)

PEO-I

To empower the students to apply the conceptual & practical approaches for a profound comprehension of communication, social communication, mass communication & global communication skillfully.

PEO-II

To foster basic and evaluative intuition in students to discover the barriers in the communication process.

PEO-III

To provide opportunities for a better understanding of the communication process, to uncover the tricky regions in the respective field.

PEO-IV

To give the understudies pragmatic information on media content creation through reasonable work in ISP Studio, Southern Scholars & computer skills lab.

PEO-V

To outfit the students with modern technological skills for professional development, research, and management in the field of communication.

Programs Learning Outcomes (PLOs)

PLO-I

Practice audio/video coverage, editing, writing, and understanding fundamental concepts of TV and Radio.

PLO-II

Comprehend the approaches of reporting on a variety of media and produce content for print, radio, and TV.

PLO-III

Understand ethical grounds for media management along with the laws and regulations operating in Pakistan.

PLO-IV

Grasp the skills to use a wide range of social media tools and create online media platforms.

Scheme of Study BS Media & Communication Studies (2.5 Years) Program

Total Credit Hours = 90

Courses
Functional English	Introduction to Mass Communication	Ideology and Constitution of Pakistan	Islamic Studies & Ethics
Introduction to Psychology	Mass Media in Pakistan	Mass Media and Society	Quantitative Reasoning-l
Opinion Writing	Information & Communication Technology	Arts and Humanities	Contemporary World Media
International Relations	Quantitative Reasoning-ll	Expository Writing	Computer Skills for Electronic & Print Media _I (Theory & Practice)
Social Science	International Communication	Development Support Communication	Intro to Broadcast Media
Civics and Community Engagement	Entrepreneurship	Environmental Sciences	Intro to Digital Media
Media in the Age of AI	Introduction to Electronic Media	Theories of Mass Communication _I	Research Methods
Introduction to Film & Theater	Online Journalism	Introduction to Advertising & Public Relation	Computer Skills for Electronic and Print Media _II (Theory & Practice)

Note

It is compulsory to fulfill the eligibility criteria to secure admission.
The curriculum is in constant review and evolution process .It can be reformed any time to meet the requirements of the profession and age.
The elective courses are offered according to the availability of subject experts.
USP has reserved the rights to change the courses without any prior notice.