MBA 2 Years (Non-Business after 16 Years of Education)

Introduction

Master of Business Administration (Non-business) is 2 years program having 4 semesters. This program has been launched for students, having non-business Education. The requirement for getting enrolled in this program is a master’s in any field or equivalent. There are two options for students to pursue their degree by choosing either course work or research work at the end of the 4th semester. The graduates are expected to formulate, implement, and evaluate the business-level strategies keeping in mind the multidisciplinary nature of the business and industry in the country. The Best University in Multan offers an MBA program with a choice of four areas of specialization. To earn in any of these areas. Specializations are offered in the following areas: • Marketing • Finance • Management. • Human Resource Management

Career Prospects

After completion of this program, the students have the following career prospects:

The students can pursue their lucrative careers in private-public sector organizations as well as Non-profit organizations.
They can have managerial-level jobs in public and private sectors, including multinational companies.
They can pursue their career as successful entrepreneurs on the basis of their in-depth knowledge and the practical exposure
The students can identify entrepreneurial business opportunities in national as well as global markets.
They can secure top positions in national and multinational organizations on the basis of his/her rigorous studies.
Due to research work, the students can join as research assistants, research associates and go for higher Education abroad by winning scholarships.

Mission

The mission of the MBA 2-year program is to develop competent, ethical, and visionary business leaders equipped with advanced managerial knowledge, strategic thinking, entrepreneurial insight, and research capabilities to address complex business challenges in a dynamic global environment. The program aims to foster leadership, innovation, and a commitment to sustainable and socially responsible business practices.

Eligibility Criteria

1.Candidates with an undergraduate degree (comprising 16 years of
qualification) in any field other than Business and Management are eligible for admission to the program.
2.Higher education institutions (HEIs) offering admissions to the program are required to conduct an entry test with a passing score of 50 %. They also accept the GRE/HAT General or equivalent tests with a passing score of 50%. HEIs, however, can set minimum entry test scores above 50%.

Program Educational Objectives (PEOs)

PEO-I

Demonstrate advanced knowledge and skills in core areas of business management to make effective and ethical decisions.

PEO-II

Exhibit strategic thinking and problem-solving abilities in complex business scenarios across various industries and sectors.

PEO-III

Lead teams and organizations effectively by applying leadership, communication, and interpersonal skills.

PEO-IV

Engage in lifelong learning through research, higher education, certifications, or professional development programs.

PEO-V

Contribute to the socio-economic development of society by upholding principles of ethics, sustainability, and corporate social responsibility.

Programs Learning Outcomes (PLOs)

PLO-I

Apply advanced business knowledge, analytical tools, and critical thinking to make effective and ethical strategic decisions in complex organizational contexts.

PLO-II

Demonstrate leadership skills and the ability to manage, motivate, and collaborate effectively with diverse teams to achieve organizational goals.

PLO-III

Evaluate business problems and opportunities considering global trends, cultural diversity, sustainability, and ethical implications.

PLO-IV

Communicate complex business ideas clearly and persuasively through written, oral, and digital formats for diverse stakeholders.

Scheme of Study MBA Program

Total Credit Hours = 62 – 66

Courses
Professional Communication*	Data Analysis and Modeling*	Business Finance*	Financial Accounting*
Microeconomics*	Fehm e Quran 1	Managerial Accounting*	Marketing Management*
Macroeconomics*	Organizational Behavior*	Financial Management*	Information Innovation & Technology
Fehm e Quran 2	Advanced Research Methodology	Managing Sustainable Supply Chain	Contemporary Business Strategy in the Digital Era
Strategic Marketing Management	Elective I	Strategic Leadership and Change	Elective-II (Specialization)
Elective-II (Specialization)	Elective-II (Specialization)	Elective-III (Specialization)	Elective-III (Specialization)
Elective-III (Specialization)	Elective-IV (Specialization)	Elective-IV (Specialization)	Elective-IV (Specialization)
Project / Thesis / 1-2Electives

Elective Courses for Marketing Specialization
Marketing Analytics	Social Media Research	New Venture Creation	Advanced Marketing Research
Artificial Intelligence in Marketing	Advanced Digital Promotion	Vender Selection and Development	Global Marketing Management
Tourism Marketing Management	Agribusiness Marketing	Real Estate Marketing Techniques	Cases in Marketing
Relationship Marketing Management	Islamic Marketing Management	Corporate Branding and Sustainability	Marketing for Financial Services
Marketing for Non-Profit Organizations	Strategic Product and Brand Management	Marketing Research	Export Marketing Management
Industrial Marketing Management	Retail Strategy and Analytics	Marketing for SME

Elective Courses for HRM Specialization
Managerial Leadership	Workforce Diversity Management	Cases in HRM	Conflict and Negotiation Management
Organizational Diagnosis and Transformation	HRM in Agribusiness	Intellectual Capital Management	Performance Management Techniques
HRM in 21st Century	HR Knowledge Management	HRM Research	Ethics of Employment and Decision Making
Global HRM	HR Systems and Practices	Organizational Development and Change	HRM in Real Estate
Compensation and Benefits Management	HRM Analytics	Contemporary Issues in HRM

Elective Courses for Finance Specialization
Strategic Financial Management	Case Studies in Finance	Theories of Finance	Treasury Fund Management
Advanced Behavioral Finance	Data Sciences for Finance	Financial Econometrics	Finance for Real estate
Enterprise Risk Management	Research in Finance	Commercial Banking Operations	Capital Budgeting Decisions
Portfolio Theories and Practices	Advanced Risk Management	Future, Options and Swap Strategies	Advanced Financial Modeling
Global Financial Management

Elective Courses for Business Analytics
Business Intelligence & Analytics	Data Governance and Quality	Data Visualization and Storytelling	Digital Transformation Management
Systems Analysis & Design	Data Mining for Business Intelligence	Innovation and Design Thinking

Elective Courses for Digital Marketing
Consumer Insights and Analytics	Consumer Psychology in a Phygital Marketplace	Digital Communication Strategy	Web Listening and Social Media
Strategic Brand Management

Elective Courses for Entrepreneurship and Innovation
Building Scalable Ventures from Scratch	Family Business Management	Innovative Business Models & Value Creation	SME Management
Startup Mindset & Creative Problem Solving	Technopreneurship	Startup Law, Compliance & IP Strategy

Elective Courses for Fintech
Big Data Application for Business	Blockchain & Cryptocurrencies	FinTech Entrepreneurship and Innovation	Fintech: Foundations & Applications
Financial Modeling & Security Analysis	Financial Innovation & Governance	Startup Law, Compliance & IP Strategy

Elective Courses for Supply Chain Management
Enterpriseand SCM Systems	International Trade and Customs	Logistics Management	Quality & Continuous Improvement
Strategic Sourcing