MBA (1.5 Years)
Introduction
An MBA (1.5 years / 3-semesters) is a post-graduate level program that provides an opportunity for candidates with having a 4-year bachelor’s degree in business education and who want to improve their management skills. The Best University in Multan provides opportunities to learn special business techniques to be required to excel in the rapidly challenging, changing world environment. The candidate can opt for any one of the areas of specialization such as ‘Marketing,’ ‘Human resources management, ‘Management,’ and ‘Finance.’ The Students will have the option to choose a 9-week internship in his/her specialization or take two courses in lieu of internship as part of degree completion requirements.
Career Prospects
The career prospects are in the following fields:
- Banking, Marketing, HRM, Finance, and Management.
- Both public and private sector companies offer career opportunities for MBAs.
- An MBA can provide the skills and knowledge necessary to start a new business, and many companies require an MBA for certain management or leadership positions.
- These students can work as founders of startup companies.
- According to the Graduate Management Admission Council’s 2020 Corporate Recruiters Survey, MBA graduates will earn more than their non-MBA colleagues.
- These students are expected to be more innovative, more hard-working, more goal-oriented, and more efficient.
- They know the value of resources and their effective use.
Program Mission
The MBA 1.5 Years program aims to develop visionary business leaders equipped with advanced managerial knowledge, strategic thinking, ethical values, and analytical capabilities. The program prepares graduates to lead organizations in a dynamic global business environment through innovation, responsible decision-making, and impactful leadership.
Eligibility Criteria
An undergraduate degree (comprising 16 years of qualification) in Business or Management Education is the eligibility requirement for admission to the Master of Business Administration. Relevant qualification refers to degrees where a minimum of 65 % of courses are from the core Business or Management domain.
b. Higher education institutions (HEIs) offering admissions to the program are required to conduct an entry test with a passing score of 50 %. They may also accept the GRE/HAT General or equivalent tests with a passing score of 50 %. HEIs, however, can set minimum entry test scores above 50 %.
Program Educational Objectives (PEOs)
Lead and manage organizations with a strategic mindset, addressing complex business challenges with innovative solutions.
Apply ethical standards, corporate governance principles, and social responsibility in professional and managerial practices.
Use analytical tools, data-driven approaches, and critical thinking to make informed business decisions.
Launch and manage entrepreneurial ventures or drive innovation within existing organizations.
Continuously upgrade knowledge and skills through higher education, certifications, and industry engagement.
Programs Learning Outcomes (PLOs)
Apply advanced business knowledge, analytical tools, and critical thinking to make effective and ethical strategic decisions in complex organizational contexts.
Demonstrate leadership skills and the ability to manage, motivate, and collaborate effectively with diverse teams to achieve organizational goals.
Evaluate business problems and opportunities considering global trends, cultural diversity, sustainability, and ethical implications.
Communicate complex business ideas clearly and persuasively through written, oral, and digital formats for diverse stakeholders.
Scheme of Study MBA Program (1.5 Years)
Total Credit Hours = 32 – 26
| Courses | |||
|---|---|---|---|
|
Advanced Research Methodology |
Managing Sustainable Supply Chain |
Contemporary Business Strategy in the Digital Era |
Strategic Marketing Management |
|
Fehm e Quran1 |
Strategic Leadership and Change |
Elective-I (Specialization) |
Elective-I (Specialization) |
|
Elective-I (Specialization) |
Elective-II (Specialization) |
Elective-II (Specialization) |
Elective-II (Specialization) |
|
Fehm e Quran 2 |
Elective III (Specialization) |
Elective III (Specialization) |
Elective III (Specialization) |
|
Elective IV (Specialization) |
Elective IV (Specialization) |
Elective IV (Specialization) |
Project / Thesis / 1-2Electives |
| Elective Courses for Marketing Specialization | |||
|---|---|---|---|
|
Marketing Analytics |
Social Media Research |
New Venture Creation |
Advanced Marketing Research |
|
Artificial Intelligence in Marketing |
Advanced Digital Promotion |
Vender Selection and Development |
Global Marketing Management |
|
Tourism Marketing Management |
Agribusiness Marketing |
Real Estate Marketing Techniques |
Cases in Marketing |
|
Relationship Marketing Management |
Islamic Marketing Management |
Corporate Branding and Sustainability |
Marketing for Financial Services |
|
Marketing for Non-Profit Organizations |
Strategic Product and Brand Management |
Marketing Research |
Export Marketing Management |
|
Industrial Marketing Management |
Retail Strategy and Analytics |
Marketing for SME |
|
| Elective Courses for HRM Specialization | |||
|---|---|---|---|
|
Managerial Leadership |
Workforce Diversity Management |
Cases in HRM |
Conflict and Negotiation Management |
|
Organizational Diagnosis and Transformation |
HRM in Agribusiness |
Intellectual Capital Management |
Performance Management Techniques |
|
HRM in 21st Century |
HR Knowledge Management |
HRM Research |
Ethics of Employment and Decision Making |
|
Global HRM |
HR Systems and Practices |
Organizational Development and Change |
HRM in Real Estate |
|
Compensation and Benefits Management |
HRM Analytics |
Contemporary Issues in HRM |
|
| Elective Courses for Finance Specialization | |||
|---|---|---|---|
|
Strategic Financial Management |
Case Studies in Finance |
Theories of Finance |
Treasury Fund Management |
|
Advanced Behavioral Finance |
Data Sciences for Finance |
Financial Econometrics |
Finance for Real estate |
|
Enterprise Risk Management |
Research in Finance |
Commercial Banking Operations |
Capital Budgeting Decisions |
|
Portfolio Theories and Practices |
Advanced Risk Management |
Future, Options and Swap Strategies |
Advanced Financial Modeling |
|
Global Financial Management |
|||
| Elective Courses for Business Analytics | |||
|---|---|---|---|
|
Business Intelligence & Analytics |
Data Governance and Quality |
Data Visualization and Storytelling |
Digital Transformation Management |
|
Systems Analysis & Design |
Data Mining for Business Intelligence |
Innovation and Design Thinking |
|
| Elective Courses for Digital Marketing | |||
|---|---|---|---|
|
Consumer Insights and Analytics |
Consumer Psychology in a Phygital Marketplace |
Digital Communication Strategy |
Web Listening and Social Media |
|
Strategic Brand Management |
|||
| Elective Courses for Entrepreneurship and Innovation | |||
|---|---|---|---|
|
Building Scalable Ventures from Scratch |
Family Business Management |
Innovative Business Models & Value Creation |
SME Management |
|
Startup Mindset & Creative Problem Solving |
Technopreneurship |
Startup Law, Compliance & IP Strategy |
|
| Elective Courses for Fintech | |||
|---|---|---|---|
|
Big Data Application for Business |
Blockchain & Cryptocurrencies |
FinTech Entrepreneurship and Innovation |
Fintech: Foundations & Applications |
|
Financial Modeling & Security Analysis |
Financial Innovation & Governance |
Startup Law, Compliance & IP Strategy |
|
| Elective Courses for Supply Chain Management | |||
|---|---|---|---|
|
Enterpriseand SCM Systems |
International Trade and Customs |
Logistics Management |
Quality & Continuous Improvement |
|
Strategic Sourcing |
|||