BBA (2 years)

Introduction

This is a two-year degree program by the Best University in Multan. It is launched to accommodate ADP students to get higher education in their relevant field. This program is consisted of 4 semesters having a total of 66 credit hours. The student will have to study a minimum of five subjects, each subject having 3 credit hours and 100 marks. In this way, every semester will be of 15 credit hours. At the end of theoretical study, they will have to undergo a 9-weeks internship to attain practical knowledge of the business and industrial world and will have to write a research report. At the end of the internship, his viva voce will be conducted to assess his theoretical and practical knowledge. The report and viva voce will be of 6 credit hours with 200 marks. During the course of study, the student will also have to undergo different sessions of training and development. For this purpose, a special curriculum has been designed for the career development of the students.

Program Mission

To equip students with comprehensive business knowledge and analytical capabilities for
effective decision-making.
To foster innovation, entrepreneurship, and leadership skills through experiential and
collaborative learning.
To develop ethically responsible professionals who contribute to sustainable business and
societal advancement in a global context.

Accreditation/Approval

This program is duly approved by the Higher Education Commission of Pakistan.

Career Prospects

The career prospects of the students are very bright in industry, banking, trading, and finance organizations. They can serve in these organizations according to his/her specialization. They can get further higher Education as well because this degree is recognized all over the world. They know the process of value creation so that they can contribute to national income.

Eligibility Criteria

The basic eligibility requirement for admission to the Bachelor of Business Administration (BBA) 2Years program is a 14-year education, such as an Associate Degree in Business Administration or an equivalent qualification, with a minimum of 50% marks.

Program Educational Objectives (PEOs)

PEO-I

To develop an aptitude for research and continuous learning by developing new skills through critical thinking that will help them in solving contemporary challenges in business and managerial continuum.

PEO-II

To attain competencies of innovative thinking to pursue entrepreneurship.

PEO-III

To acquire team working skills as well as leadership qualities cognizant of a holistic business environment through active engagements with curricular and co-curricular activities.

Programs Learning Outcomes (PLOs)

PLO-I

Demonstrate comprehensive knowledge of key business functions, such as management, marketing, accounting, human resource management, entrepreneurship, finance, and operations, and apply this knowledge to solve practical business problems.

PLO-II

Employ critical thinking and analytical tools to assess business situations, interpret data, and make sound, evidence-based decisions.

PLO-III

Communicate effectively in professional business contexts, both in writing and orally, and collaborate productively within diverse and cross-functional teams.

PLO-IV

Integrate ethical reasoning and legal understanding into business practices, recognizing responsibilities to society, stakeholders, and the environment.

PLO-V

Exhibit entrepreneurial thinking and a global business perspective, adapting to dynamic markets and cultural contexts.

Scheme of Study BBA Program (2 Years)

Total Credit Hours = 60

Courses
Cost Accounting	E-Commerce and Digital Business	Introduction to Agribusiness	Business Communication
Organization Behavior	Specialization I	Supply Chain Management	AI in Business
Total Quality Management	Sustainable Business Practices	Internship	Specialization II
Business Research Methods	Operations Management	Strategic Management	Specialization III
Specialization IV	Capstone Project	Specialization V	Specialization VI

Elective Courses for Marketing
Customer Relationship Management	Sales Management	Consumer Behavior	Marketing Research
Retail Management	Strategic Marketing	Services Marketing	Brand Management
International Marketing	Advertising & Sales Promotion	Digital and Web Marketing	Food and Agricultural Marketing
Agribusiness Supply Chain Management	Marketing Analytics	Integrated Marketing Communication	Social Marketing

Elective Courses for Finance
Corporate Finance	Financial Statement Analysis	Risk Management	Islamic Banking & Finance
Investment & Portfolio Management	Advance Financial Analytical Techniques	International Finance	Banking Operations
Behavioral Finance	Financial Modeling for Decision Making	Sustainable Finance	Treasury and Fund Management
Techno Finance	Fin Tech	Agricultural Finance Management	Project Appraisal

Elective Courses for Human Resource Management
Human Resource Development	Performance Management Systems	Stress Management	Industrial Relations
Compensation Administration	Labor Law & Practice	HR Analytic and Metrics	Leadership and Team Dynamics
AI in HRM	Cross Cultural and International HRM	Negotiation and Conflict Management	Strategic Human Resource management
People Analytics and Work force Intelligence	Advanced Topics in HRM	Diversity Management	Talent Management and Recruitment Strategies
Training and Development

Elective Courses for Project Management
Corporate Social Responsibility	Business Ethics and Governance	Climate Change and Business Strategy	Environmental Economics
Green Marketing and Branding	Social Impact Assessment	Sustainability Reporting and ESG Metrics	Circular Economy and Business Models

Elective Courses for Supply Chain Management
Blockchain	Contemporary Issues in Supply Chain Management	Customer Relationship Management	Demand Planning and Forecasting
Humanitarian Logistics	Maritime Logistics	Transportation Management	Sustainable Supply Chain Management
Supply Chain Risk Management	Supply Chain Finance	Shipping, Freight, and Port Management	Supply Chain Analytics
Inventory Management	Procurement	Supplier Relationship Management

Elective Courses for Enterprenuership and Innovation
Business Model Innovation	Digital Entrepreneurship	Design Thinking and Prototyping	Family Business Management
Social Entrepreneurship	Technopreneurship	SMEs Management	Startup Financing and Venture Capital
New Venture Creation	Legal and Regulatory Aspects of Startups	Innovation and Change Management

Elective Courses for Agri Business
Agri business Management	Human Resource Management in Agriculture	Agriculture Marketing	Agribusiness Entrepreneurship
Livestock Business Management	Farm Planning and Budgeting	Supply Chain Management in Agriculture	Pricing Analysis of Commodities